Zizira is pioneering the first health focused organic products online store. The pristine slopes of North east India have a variety of produce to offer. Small family farms, natural farming methods result in healthy, organic and wholesome products. Our goal is to bring it to you through Zizira. Zizira’s team of two visited KVK on the 9th of March 2016. We were greeted by Mrs. Iadahunlang Kharkongor, Program Coordinator, who introduced us to the rest of the team. We were overjoyed when we discovered that the ideals and vision of KVK were no different from those of Zizira! And when we shared Zizira’s vision, they were more than happy to provide us with guidance and assistance. We also learned that one key function that KVK has been managing and operating was the live updates through SMS to farmers on current market trends and crop prices. Ralph Budelman with Krishi Vigyan Kendra, Shillong staff This exercise helps keep the farmers up to date about what prices their produce will fetch, thereby reducing their dependency on market volatility.