ICAR-KVK launched a new organic fertilizer from marine fish waste - ‘Fishlizer’ as part of its Swacch Bharat initiative. The product was launched by Dr. A.K. Singh, Deputy Director General (Agricultural Extension) of Indian Council of Agricultural Research on 14th August 2015 at ICAR-CMFRI. This product is produced through microbial degradation of marine fish waste in coir pith medium, a waste product from the coir industry. Fishlizer contains all essential elements for plant growth. The amino acids present in the marine fish would enhance flowering and fruit setting in plants, favouring enhanced production. The Fishlizer is available for purchase in 500gm packets in the ICAR-CMFRI-ATIC/KVK Sales Counter. The standard recommendation is 200 g Fishlizer per grow bag as basal dose and subsequent 50 g at every 15 days interval.